Our Story

Welcome to JP Athletics!

JP Athletics isn't just a fitness brand. It was created to represent women from all walks of life, careers and backgrounds who are all striving for more. The doers, the believers and the achievers. Our owner and founder, Jordan Plant, is a former Division I hurdler at UNLV turned sports broadcaster, wife, mother, powerlifter and entrepreneur. She wanted to create something for the world that aligned with her passions, beliefs and lifestyle. As a mom, a boxing wife, and an athlete, she's navigated the highs and lows, the sweat and the tears, and through it all, come to understand the unique challenges, dreams, and aspirations of women like us.

She created JP Athletics not just to provide athletic wear, but to build a community—a movement. JP Athletics' mission is to create a space where every woman, from every walk of life, feels inspired to be the best version of themselves. It's more than just the apparel; it's about believing in yourself and pushing boundaries, no matter where you come from or where you're headed.

"For the DOER, The BELIEVER, The ACHIEVER" isn't just a slogan; it's Jordan's personal mantra and the core of JP Athletics. It embodies the spirit of every woman who refuses to be limited by others' expectations.

So, join our community at JP Athletics. Let's celebrate each step, overcome each hurdle, and achieve our dreams. Here's to our journey and the many milestones we'll reach together.

Warmly, JP Athletics